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Industry Insights: Writing for Sync w/ Amy Mcknight
28th October 2024
7.30 PM GMT
£8.30 (or free for sustainer & soulmate members)
We’re excited to announce a new series of online workshops that seek to unlock music sync and licensing opportunities for women, trans and nonbinary people.
Presented in partnership with Cavendish Music, sessions in this three-month series will offer emerging artists a space to connect and explore the landscape of modern production music, supporting them to build professionalism and sustainability in their creative careers.
WORKSHOP 2: WRITING FOR SYNC (MUSIC BRIEFS)
Join composer and sound designer Amy Mcknight for the second in our three-month series of workshops exploring the present-day landscape of music sync and licensing. In this session, Amy will be providing a composer’s perspective of the process of working on a sync brief from the beginning stages to completion. She will explore the balance of artistic integrity and client-centredness, sharing her dos and don’ts for working with commercial partners and supervisors, in addition to offering her tips for getting your foot through the door. She will share her thoughts on how working for clients has helped her develop as a music creator, speaking to the beauty of briefs, deadlines and creative constraints. This will be a fun, informal and interactive session with plenty of opportunities to ask questions and seek direct input and advice.
ABOUT AMY MCKNIGHT
Amy McKnight is a composer and sound designer for TV, Film & Advertising with 20+ years of experience. Recent projects include: Original score for BBC drama Phoenix Rise, totalling 40 episodes, original score on Tyler Perry’s SISTA’S on BET; Original score on Netflix/BBC series, “Rebel Cheer Squad”; original sound design for short Film “The Wave”, creative direction by Oscar-winning Steve McQueen and Directed by Mahaneela; sound editor and designer for the NIKE podcast “Come thru”.
The winner of ‘Best Newcomer’ at the PRS Production Music Awards in 2019, some of her composing credits and projects include: bespoke compositions for brands like Samsung, Doordash, Miracle grow, Herbal Essences, Chandon, Nike, Puma and the TV series Rude Tube. She has had commercial syncs placed in adverts for Boots, Colgate, Vodafone and has worked alongside artists such as Tough Love, Mason, Kideko, Mark Knight, & Litek, with major support from BBC Radio 1, Capital, KISS, and Spotify, with multiple tracks hitting over a million streams.
ACCESS
Access to these sessions is free for sustainer and soulmate members of Saffron’s online community, Saffron Members Club. Membership packages start at just £5.50 per month and provide access to regular online workshops, an online community space, video masterclasses, free music tech tools, discounts and much more. If you are unable to afford a ticket but believe you would benefit from attending these workshops, please email us on members@saffronmusic.co.uk.
Workshops are open to people worldwide but will be running at 7.30 pm UK time so please bear differences in time zone in mind. If you purchase a ticket but aren’t able to attend live, you will automatically be emailed a recording of the workshop(s) after the event.
We are committed to making our online events as accessible as possible. We have created a guidance document about this – Click here to view the accessibility document. Alternatively, please email us with any access requirements you may have.
GENDER POLICY
The gender imbalance in the music technology industry is well-recognised. While we are absolutely not ‘anti-men’, we see that a shorter-term solution is to provide fellowship and learning environments that are not dominated by the cisgender male perspective. Therefore, these workshops are intended for women, non-binary, trans and gender non-conforming people to attend. While we do not ban cisgender men from attending, we hope that they will respect that this event is not intended for them.
ABOUT CAVENDISH
We are the people behind the music on films like Once Upon a Time in Hollywood, Tolkien, & I, Tonya; TV shows including The Crown, Planet Earth, and Doctor Who; and adverts for everything from Gucci to Audi.
We started out in 1937 as Boosey & Hawkes Recorded Music Library and are the UK’s largest independent production music publisher, part of the Anthem Entertainment family. We have a catalogue of 100,000+ tracks, from all eras, in all genres. We’re the proud parents of seven labels and represent some of the world’s best music libraries. Our awards cabinet could rival the big boys’ (although we don’t like to brag), and our studio in King’s Cross is frequently booked by some of the top names in the business.
cavendishmusic.com / Instagram
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