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Industry Insights: Promo for Introverts w/ Alisa Mullen
22nd January 2025
7.30 pm GMT
£8.30 or free for sustainer and soulmate saffron members
Saffron’s monthly workshops are part of the Saffron Members Club, but non-members who are women, non-binary people, trans or gender non-conforming folks may also purchase a ticket.
PROMO FOR INTROVERTS
Join us for our first Industry Insights workshop of 2025, which will offer a supportive and safe space for marginalised music creatives to navigate the essential aspect of presenting their work—self-promotion.
Hosted by the ‘PR pirate of Ukraine’s electronic scene’, Alisa Mullen, this session will be an opportunity to gain valuable knowledge and contribute your personal insights and questions.
“When it comes to self-promotion, we’re all a little introverted. Insecurity, shyness, awkwardness, and other conflicting emotions tend to disappear when we feel 100% clear about what we’re doing, why we’re doing it, and the value we bring. This workshop goes beyond the basics of PR. Together, we’ll explore how artists can strengthen their role as key players in the cultural scene.
We’ll take a step back to reflect on the messages that truly resonate with us, and learn how to position ourselves and our projects with intention. As creatives and artists – not Silicon Valley startups – the same self-promotion rules don’t always apply. That’s why we’ll tailor strategies to suit individual needs, making PR healthier, more mindful, structured, and effective.”
What We’ll Cover
- What PR means in the music world: Why it’s more than just media coverage, and what groundwork you should lay before diving into promotion to make it intentional and impactful
- The blocks that stop us from confidently promoting ourselves
- Why writing your biography can feel impossible: Discover how to find the answers within yourself and give clear direction to a copywriter
- The importance of consistency across all content: From artist photos to your tone of voice, how to get everything working in harmony
- ‘Mullen’s 110’: A probability scale for how likely your work is to get noticed
- How to network without draining your energy
- Why concept matters more than a hit: a crucial consideration for journalists and grant committees deciding whether to support your work
What You’ll Leave With
- An understanding of how to apply these insights across various areas, including grant applications
- A list of conceptual ideas to strengthen your press kit
- Tools to help you filter out unnecessary activities
- Strategies for channelling your social interactions into productive opportunities
- A list of areas within the music scene where you can showcase your talents
- Motivation to embrace authenticity and stay true to yourself
- A reading list to inspire your mind toward developing concepts and creating a balanced work and creative atmosphere
About Alisa Mullen
Alisa Mullen has carved out a unique path in creative communications and ethical promotion. Blending artistry with strategy, she has been a driving force in bringing Ukrainian electronic music to the global stage. Her collaborations with renowned publications like The Guardian, The Rolling Stones, The Wire, and Groove have amplified voices from the underground to international audiences. As the founder of Strila Artists Agency, Alisa has guided numerous artists in mastering the art of self-promotion, empowering them to communicate their projects authentically and effectively.
Her workshop, Promo for Introverts, is a continuation of her deeply personal exploration into self-promotion. As a DJ and artist, Alisa observed dissonances and patterns in how creatives approach self-presentation in an industry dominated by extroversion and conventional PR tactics. She now shares alternative, practical tools to help introverted artists embrace their individuality and confidently navigate the complexities of self-promotion.
ACCESSIBILITY
We never want money to be a barrier to people accessing music tech, so if you are unable to afford a ticket but believe you would benefit from attending these workshops, please email us on members@saffronmusic.co.uk.
Workshops are open to people worldwide, but will be running at 7.30 pm GMT so please bear differences in time zone in mind. If you purchase a ticket but are unable to attend live, you will automatically be emailed a recording of the workshop(s) after the event.
We are committed to making our online events as accessible as possible. We have created a guidance document about this – Click here to view the accessibility document. Alternatively, please email us with any access requirements you may have: hello@saffronmusic.co.uk
GENDER POLICY
The gender imbalance in the music technology industry is well-recognised. While we are absolutely not ‘anti-men’, we see that a shorter-term solution is to provide fellowship and learning environments that are not dominated by the cisgender male perspective. Therefore, these workshops are intended for women, non-binary, trans and gender non-conforming people to attend. While we do not ban cisgender men from attending, we hope that they will respect that this event is not intended for them.
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