Supporting artists to unlock creative potential, build their industry network and springboard their careers
ARTIST DEVELOPMENT
Saffron’s artist development projects are run with the local community in mind. As a Talent Development Partner of the PRS Foundation, we currently run our artist programmes for people based in Bristol and the South West of England.
Nurturing emerging talent
Emerging women and non-binary artists are provided with industry mentoring, live bookings support, access to our music tech education programmes and opportunities to record and release their music. We aim to help artists grow their leadership skills, music tech knowledge and strategic vision to take full creative control of their music careers. Some of the artists we have worked with include Grove, HANAH, Badliana and Mercy’s Cartel.
Empowering Black women and non-binary music creators
Saffron is currently working with six Black women and non-binary music creators based in South West England on an exciting programme of personal development.
We aim to provide each participant with tools, opportunities and support to develop their careers. The project centres around a paid commission from MSCTY, the leading global music-architecture agency, that invites musicians and recording artists to compose tracks in response to locations in cities around the world.
PROJECT ACTIVITY INCLUDES:
- A paid commission from MSCTY
- Funding for additional development costs
- 1-2-1 mentoring
- Music industry masterclasses
- Saffron membership
- Media content creation
- Publicity and marketing
- Showcase event
The latest Annenberg report shows that less than 3% of professional music producers are women, with even more dire stats for Black women and gender minorities. This area of music tech is at the core of Saffron’s work and we have a long-term vision to nurture tangible change from all angles and increase these figures in the industry.
We want to lay deeper foundations for better visibility, representation and financial benefit for Black music creators in our area.
It is important for us as a company to use our platform to uplift the conversations around race within our city of Bristol and to use our resources to support Black artists, by offering an opportunity for creative reflection and to have their voices amplified.
