SAFFRON MEMBERS CLUB • Online workshops and music tech tools for women and non-binary people to connect, learn and grow • Join today!

Hayley Joyes


Industry Insights: Building your Brand & Artistry on Social (Part 1)

30th January 2024

7.30 PM GMT


Saffron’s monthly workshops are part of the Saffron Members Club, but non-members who are women, non-binary people, trans or gender non-conforming folks may also purchase a ticket.


We’re kicking off the new year with a two-part series of music business workshops designed to help you build your brand and artistry on social, hosted by digital specialist Hayley Joyes.

The first session in this two-part series aims to deconstruct your values as an artist. You’re invited to explore how AI tools can work for you and how you show up online. There will also be a layer of exploration around what platforms you feel confident using and the ones that will help with promotion and improving your presence. At the end of workshop one you will have some thinking time to do research before we fire it up for content planning.


Hayley is a Editorial Director who started out as a music journalist and editor, and while she still dips a toe that world, over the last 15 years she’s diversified to offer brands, ad agencies, not-for-profits and artists content strategy around everything they need to be better at digital storytelling; this includes developing new ways of working, digital platform planning, tone of voice and hosting workshops on how DIY creation and AI can be part of what you do. 

Her clients include Lazy Oaf, Red Bull Studios, Culture and Music agency Warm Street, Time Out London, Berghaus plus she consults one-to-one with artists looking to improve their presence online. 


We never want money to be a barrier to people accessing music tech, so if you are unable to afford a ticket but believe you would benefit from attending these workshops, please email us on

Workshops are open to people worldwide, but will be running at 7.30 pm GMT so please bear differences in time zone in mind. If you purchase a ticket but are unable to attend live, you will automatically be emailed a recording of the workshop(s) after the event.

We are committed to making our online events as accessible as possible. We have created a guidance document about this – Click here to view the accessibility document. Alternatively, please email us with any access requirements you may have:


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