SAFFRON MEMBERS CLUB • Online workshops and music tech tools for women and non-binary people to connect, learn and grow • Join today!

Hayley Joyes


Industry Insights: Building your Brand & Artistry on Social (Part 2)

27th February 2024

7.30 PM GMT

£8.30 or free for Sustainer & Soulmate members

Saffron’s monthly workshops are part of the Saffron Members Club, but non-members who are women, non-binary people, trans or gender non-conforming folks may also purchase a ticket.


We’re excited to present the second session in a two-part series of music business workshops hosted by digital specialist Hayley Joyes. 

The first session explored your values as an artist and helped you find the right social platform for your work and your message. Part two of this workshop series looks at the tools, analytics and types of content that will help you define your identity online. 
Missed the first session and want to catch up? Email us on to request access to the recording.


Hayley is a Editorial Director who started out as a music journalist and editor, and while she still dips a toe that world, over the last 15 years she’s diversified to offer brands, ad agencies, not-for-profits and artists content strategy around everything they need to be better at digital storytelling; this includes developing new ways of working, digital platform planning, tone of voice and hosting workshops on how DIY creation and AI can be part of what you do. 

Her clients include Lazy Oaf, Red Bull Studios, Culture and Music agency Warm Street, Time Out London, Berghaus plus she consults one-to-one with artists looking to improve their presence online. 


We never want money to be a barrier to people accessing music tech, so if you are unable to afford a ticket but believe you would benefit from attending these workshops, please email us on

Workshops are open to people worldwide, but will be running at 7.30 pm GMT so please bear differences in time zone in mind. If you purchase a ticket but are unable to attend live, you will automatically be emailed a recording of the workshop(s) after the event.

We are committed to making our online events as accessible as possible. We have created a guidance document about this – Click here to view the accessibility document. Alternatively, please email us with any access requirements you may have:


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